Ajay M Aravind (Founder and CEO, Midnay) is speaking at WordCamp Bengaluru 2026 on “Same Work, Same Quality, Different Response”, a 30-minute talk on Sunday 22 November.
Two clients got the same work to the same standard. One renewed, one didn’t. Ajay explains the five buckets client work falls into, and why sorting them at intake beats finding out at renewal.
Read the full announcement for the session abstract and more about Ajay.
On stage · Day 2 · 22 Nov
Speaker announcement · 02
Meet your speaker
Ajay M Aravind
Founder and CEO · Midnay
When Sunday 22 November, the main day
Where St. Joseph’s Boys’ High School on Museum Road
Time goes up with the schedule
// the_session
Same Work, Same Quality, Different Response
Two clients on the same service, from the same team, to the same standard. One renewed. One didn’t. The easy explanation was that the second client was difficult — until we looked properly and found we’d been delivering the wrong kind of value, very well.
Client work falls into five buckets: revenue, efficiency, risk, retention, and foundation. The bucket isn’t about what you build. It’s about what the client is quietly measuring while you build it. Two clients can ask for identical work and judge it against completely different outcomes, and if you haven’t sorted that at intake, you find out at renewal.
From Ajay’s session abstract · read the rest
// the_speaker
About Ajay
Ajay M Aravind runs Midnay, a web agency building healthy platforms for publishers and enterprises. Eighteen years in WordPress, twelve as an agency owner — long enough to learn that good work and a happy client are two separate problems. He organises WP Future Conclave and WordCamp Kerala.
Hear Ajay in person
One ticket gets you every talk on the main day, lunch on both days, and a Contributor Day seat if you sign up for one.
See you on the 22nd.
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