Most small-business websites are open 24/7, but the business behind them is not. When a prospect visits at night, submits an enquiry, or requests a quote, the site often does nothing until someone notices the notification. By then, the opportunity may already be gone. This talk shows how to build one connected WordPress-and-AI system that keeps the commercial engine moving: capturing intent, understanding enquiries, qualifying leads, responding with context, following up, updating the CRM, and bringing the owner in only when human judgement or a buying decision is needed. Using a real-world B2B export workflow as the model, the session will show WordPress as the owned front door, AI as the first-response and qualification layer, and automation as the connective tissue between content, forms, messaging, CRM, and calendars. The focus is not on stacking tools or launching another generic chatbot. It is on designing a system with a clear path from visitor to customer, sensible guardrails, measurable conversion points, and controlled AI spend.
Attendees will leave with a practical blueprint for turning a WordPress site from a digital brochure into a revenue asset that keeps doing the repetitive work while they focus on strategy, relationships, and closing high-value opportunities.
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