With the growing need to bring in business for your company, be it a for a startup or freelance activity, the world is changing when it comes to converting clients or potential leads. But what is the psyche behind converting potential leads? And what comes after it? What are the various strategies one should implement to convert these leads into business? Is it same for all types of businesses? Or does it change depending on the category and type of clients you wish to entertain?
This talk shall shed light on the philosophy behind business development. You shall walk through a journey of closing a potential leads through various strategies and what it means for every type of lead, big or small. The talk shall also cover the learnings as a business and marketing person and what problem might arise in the journey and how to tackle them.