{"id":4537,"date":"2026-11-14T22:17:25","date_gmt":"2026-11-14T16:47:25","guid":{"rendered":"https:\/\/bengaluru.wordcamp.org\/2026\/session\/the-new-rules-of-being-found-ai-search-and-the-future-of-brands\/"},"modified":"2026-11-14T22:17:25","modified_gmt":"2026-11-14T16:47:25","slug":"the-new-rules-of-being-found-ai-search-and-the-future-of-brands","status":"publish","type":"wcb_session","link":"https:\/\/bengaluru.wordcamp.org\/2026\/session\/the-new-rules-of-being-found-ai-search-and-the-future-of-brands\/","title":{"rendered":"The New Rules of Being Found: AI Search and the Future of Brands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI Search is evolving at a rapid pace. Unlike before when only Google algorithm updates mattered, we&#8217;re now seeing competition between ChatGPT, Gemini and others. We&#8217;ll discuss how this affects brands, how some brands have experienced short-lived benefits and what you should do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Search is evolving at a rapid pace. Unlike before when only Google algorithm updates mattered, we&#8217;re now seeing competition between ChatGPT, Gemini and others. We&#8217;ll discuss how this affects brands, how some brands have experienced short-lived benefits and what you should do.<\/p>\n","protected":false},"author":20620937,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1795341600,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_speaker_id":[4536],"footnotes":""},"session_track":[30],"session_category":[41],"class_list":["post-4537","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-concert-hall","wcb_session_category-lightning-talk"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheRQg-1bb","session_date_time":{"date":"November 22, 2026","time":"3:30 pm"},"session_speakers":[{"id":"4536","slug":"sandeep-kelvadi","name":"Sandeep Kelvadi","link":"https:\/\/bengaluru.wordcamp.org\/2026\/speaker\/sandeep-kelvadi\/"}],"session_cats_rendered":"Lightning talk","_links":{"self":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/20620937"}],"version-history":[{"count":0,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4537\/revisions"}],"speakers":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/4536"}],"wp:attachment":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=4537"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=4537"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=4537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}