{"id":2924,"date":"2026-10-01T23:14:59","date_gmt":"2026-10-01T17:44:59","guid":{"rendered":"https:\/\/bengaluru.wordcamp.org\/2026\/session\/regional-content-is-the-new-global-content\/"},"modified":"2026-10-01T23:36:53","modified_gmt":"2026-10-01T18:06:53","slug":"regional-content-is-the-new-global-content","status":"publish","type":"wcb_session","link":"https:\/\/bengaluru.wordcamp.org\/2026\/session\/regional-content-is-the-new-global-content\/","title":{"rendered":"Regional Content Is the New Global Content"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">That&#8217;s the paradigm shift in the Content Market. Local goes global. Regional content is no longer niche\u2014it\u2019s the primary driver of engagement. \u2013 Rise of vernacular creators in India \u2013 Tier-2 &amp; Tier-3 dominance \u2013 Monetization gaps &amp; opportunities<\/p>\n\n\n\n<div class=\"wp-block-group wcblr-sesx-people is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wcblr-sesx-peoplehead wp-block-paragraph\">\/\/ on_stage<\/p>\n\n\n\n<div class=\"wp-block-group wcblr-sesx-person is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full wcblr-sesx-personphoto\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"880\" src=\"https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/10\/wcblr-2026-speaker-subhasis-chatterjee.jpg?resize=800%2C880&#038;ssl=1\" alt=\"\" class=\"wp-image-2894\" srcset=\"https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/10\/wcblr-2026-speaker-subhasis-chatterjee.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/10\/wcblr-2026-speaker-subhasis-chatterjee.jpg?resize=273%2C300&amp;ssl=1 273w, https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/10\/wcblr-2026-speaker-subhasis-chatterjee.jpg?resize=768%2C845&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading wcblr-sesx-personname\"><a href=\"https:\/\/bengaluru.wordcamp.org\/2026\/speaker\/subhasis-chatterjee\/\">Subhasis Chatterjee<\/a><\/h3>\n\n\n\n<p class=\"wcblr-sesx-personrole wp-block-paragraph\">Founder and CEO, ConnectIndia<\/p>\n\n\n\n<p class=\"wcblr-sesx-personlink wp-block-paragraph\">Speaker profile<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>That&#8217;s the paradigm shift in the Content Market. Local goes global. Regional content is no longer niche\u2014it\u2019s the primary driver of engagement. \u2013 Rise of vernacular creators in India \u2013 Tier-2 &amp; Tier-3 dominance \u2013 Monetization gaps &amp; opportunities \/\/ on_stage Subhasis Chatterjee Founder and CEO, ConnectIndia Speaker profile<\/p>\n","protected":false},"author":16783583,"featured_media":0,"template":"","meta":{"_wcpt_session_time":0,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1766],"footnotes":""},"session_track":[],"session_category":[41],"class_list":["post-2924","wcb_session","type-wcb_session","status-publish","hentry","wcb_session_category-lightning-talk"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheRQg-La","session_date_time":{"date":"","time":""},"session_speakers":[{"id":"1766","slug":"subhasis-chatterjee","name":"Subhasis Chatterjee","link":"https:\/\/bengaluru.wordcamp.org\/2026\/speaker\/subhasis-chatterjee\/"}],"session_cats_rendered":"Lightning talk","_links":{"self":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/2924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/2924\/revisions"}],"predecessor-version":[{"id":2941,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/2924\/revisions\/2941"}],"speakers":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1766"}],"author":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/quizzycal"}],"wp:attachment":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=2924"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=2924"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=2924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}