{"id":3201,"date":"2026-10-14T09:00:00","date_gmt":"2026-10-14T03:30:00","guid":{"rendered":"https:\/\/bengaluru.wordcamp.org\/2026\/?p=3201"},"modified":"2026-10-07T09:55:38","modified_gmt":"2026-10-07T04:25:38","slug":"speaker-preetika-thakur","status":"publish","type":"post","link":"https:\/\/bengaluru.wordcamp.org\/2026\/speaker-preetika-thakur\/","title":{"rendered":"Announcing our speaker: Preetika Thakur"},"content":{"rendered":"\n<div class=\"wp-block-group wcblr-email-only has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:12px;color:#2a1d14;background-color:#F2ECE0;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<p class=\"wp-block-paragraph\"><strong>Preetika Thakur<\/strong> (Digital Marketing) is speaking at WordCamp Bengaluru 2026 on <strong>\u201cFrom Editorial Workflow to AI Discovery: Making WordPress Content Machine-Readable and Findable\u201d<\/strong>, a 15-minute lightning talk on Sunday 22 November.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preetika covers how to structure WordPress content so machines can read its meaning and context: schema, entities, headings and internal links used with intent, and AI in the editorial process without the copy going generic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full announcement for the session abstract and more about Preetika.<\/p>\n<\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-group alignfull wcblr-post wcblr-guide wcblr-motion wcblr-annc has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f2ece0;padding-top:32px;padding-bottom:56px\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-b4d04ffe wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wcblr-sec wcblr-annc-open is-layout-flow wp-container-core-group-is-layout-a2902c9c wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group wcblr-annc-hero has-background has-border-color is-layout-flow wp-container-core-group-is-layout-893a632e wp-block-group-is-layout-flow\" style=\"background-color:#fbf8f1;border-color:#dad5cd;border-width:1.5px;border-radius:20px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<div class=\"wp-block-columns are-vertically-aligned-center wcblr-annc-herocols is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center wcblr-annc-photocol is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:38%\">\n<figure class=\"wp-block-image size-full wcblr-annc-photo\"><a href=\"https:\/\/bengaluru.wordcamp.org\/2026\/speaker\/preetika-thakur\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"880\" src=\"https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/10\/wcblr-2026-speaker-preetika-thakur.jpg?resize=800%2C880&#038;ssl=1\" alt=\"Preetika Thakur\" class=\"wp-image-3188\" srcset=\"https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/10\/wcblr-2026-speaker-preetika-thakur.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/10\/wcblr-2026-speaker-preetika-thakur.jpg?resize=273%2C300&amp;ssl=1 273w, https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/10\/wcblr-2026-speaker-preetika-thakur.jpg?resize=768%2C845&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wcblr-annc-sticker has-text-color has-jetbrains-mono-font-family wp-block-paragraph\" style=\"color:#c8344b;margin-top:14px;margin-bottom:0;font-size:13px;font-weight:700;letter-spacing:0.12em;text-transform:uppercase\">On stage<span class=\"wcblr-annc-dot\"> \u00b7 <\/span><strong>Day 2<\/strong><span class=\"wcblr-annc-dot\"> \u00b7 <\/span>22 Nov<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center wcblr-annc-intro is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62%\">\n<p class=\"wcblr-annc-kicker has-text-color has-jetbrains-mono-font-family wp-block-paragraph\" style=\"color:#c8344b;margin-top:0;margin-bottom:0;font-size:13px;font-weight:700;letter-spacing:0.2em;text-transform:uppercase\">Speaker announcement<span class=\"wcblr-annc-dot\"> \u00b7 <\/span>15<\/p>\n\n\n\n<p class=\"wcblr-annc-meet has-text-color wp-block-paragraph\" style=\"color:#c8344b;margin-top:18px;margin-bottom:0;font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.082), 30px);font-style:italic;font-weight:600;line-height:1.1\">Meet your speaker<\/p>\n\n\n\n<h2 class=\"wp-block-heading wcblr-annc-name has-text-color\" style=\"color:#2a1d14;margin-top:8px;margin-bottom:0;font-size:clamp(35.2px, 2.2rem + ((1vw - 3.2px) * 2.824), 64px);font-weight:600;line-height:1\">Preetika Thakur<\/h2>\n\n\n\n<p class=\"wcblr-annc-role has-text-color wp-block-paragraph\" style=\"color:#4a3a2e;margin-top:18px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.49), 19px);line-height:1.4\"><strong>Digital Marketing<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group wcblr-annc-facts is-layout-flow wp-container-core-group-is-layout-fe021fa7 wp-block-group-is-layout-flow\" style=\"margin-top:26px;margin-bottom:0\">\n<p class=\"wcblr-annc-fact has-text-color wp-block-paragraph\" style=\"color:#2a1d14;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.098), 15px);\"><span class=\"wcblr-annc-lbl\">When<\/span> Sunday 22 November, the main day<\/p>\n\n\n\n<p class=\"wcblr-annc-fact has-text-color wp-block-paragraph\" style=\"color:#2a1d14;margin-top:10px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.098), 15px);\"><span class=\"wcblr-annc-lbl\">Where<\/span> <a href=\"https:\/\/www.google.com\/maps\/search\/?api=1&amp;query=St+Joseph%27s+Boys%27+High+School%2C+Museum+Road%2C+Bengaluru\">St. Joseph&#8217;s Boys&#8217; High School<\/a> on Museum Road<\/p>\n\n\n\n<p class=\"wcblr-annc-fact has-text-color wp-block-paragraph\" style=\"color:#7a6757;margin-top:10px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.098), 15px);\"><span class=\"wcblr-annc-lbl\">Time<\/span> goes up with the schedule<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wcblr-sec is-layout-flow wp-container-core-group-is-layout-feb47d4f wp-block-group-is-layout-flow\" style=\"margin-top:56px;margin-bottom:0\">\n<p class=\"wcblr-eyebrow has-text-color has-jetbrains-mono-font-family wp-block-paragraph\" style=\"color:#c8344b;margin-top:0;margin-bottom:18px;font-size:13px;letter-spacing:0.5px\">\/\/ the_session<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0;font-size:clamp(26.944px, 1.684rem + ((1vw - 3.2px) * 1.868), 46px);font-weight:400;letter-spacing:-0.01em;line-height:1.25\">From Editorial Workflow to AI Discovery: Making WordPress Content Machine-Readable and Findable<\/h2>\n\n\n\n<div class=\"wp-block-columns wcblr-annc-sessioncols is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wcblr-annc-quotecol is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:64%\">\n<div class=\"wp-block-group wcblr-panel wcblr-annc-quote has-background has-border-color is-layout-flow wp-container-core-group-is-layout-b0785501 wp-block-group-is-layout-flow\" style=\"background-color:#fbf8f1;border-color:#dad5cd;border-width:1.5px;border-radius:16px;padding-top:36px;padding-right:36px;padding-bottom:32px;padding-left:36px\">\n<p class=\"wcblr-annc-q has-text-color wp-block-paragraph\" style=\"color:#2a1d14;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.588), 20px);line-height:1.55\">Structuring content so machines can better understand its meaning and context<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#4a3a2e;margin-top:16px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.294), 17px);line-height:1.7\">Using schema, entities, headings and internal linking more strategically<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#4a3a2e;margin-top:16px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.294), 17px);line-height:1.7\">Applying AI without turning the editorial process into generic AI-generated content<\/p>\n\n\n\n<p class=\"wcblr-annc-cite has-text-color has-jetbrains-mono-font-family wp-block-paragraph\" style=\"color:#7a6757;margin-top:24px;margin-bottom:0;font-size:12px;letter-spacing:0.12em;text-transform:uppercase\">From Preetika&#8217;s session abstract<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wcblr-annc-stubcol is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:36%\">\n<div class=\"wp-block-group wcblr-annc-stub has-background is-layout-flow wp-container-core-group-is-layout-1413163f wp-block-group-is-layout-flow\" style=\"background-color:#2a1d14;border-radius:16px;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<p class=\"wcblr-annc-stubhead has-text-color has-jetbrains-mono-font-family wp-block-paragraph\" style=\"color:#e0a526;margin-top:0;margin-bottom:0;font-size:12px;font-weight:700;letter-spacing:0.16em;text-transform:uppercase\">Your ticket to it<\/p>\n\n\n\n<p class=\"wcblr-annc-row has-text-color wp-block-paragraph\" style=\"color:#f2ece0;margin-top:20px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.294), 17px);\"><span class=\"wcblr-annc-lbl\">Format<\/span> Lightning talk<\/p>\n\n\n\n<p class=\"wcblr-annc-row has-text-color wp-block-paragraph\" style=\"color:#f2ece0;margin-top:14px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.294), 17px);\"><span class=\"wcblr-annc-lbl\">Length<\/span> 15 minutes<\/p>\n\n\n\n<p class=\"wcblr-annc-row has-text-color wp-block-paragraph\" style=\"color:#f2ece0;margin-top:14px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.294), 17px);\"><span class=\"wcblr-annc-lbl\">Day<\/span> Sun 22 Nov<\/p>\n\n\n\n<p class=\"wcblr-annc-row has-text-color wp-block-paragraph\" style=\"color:#f2ece0;margin-top:14px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.294), 17px);\"><span class=\"wcblr-annc-lbl\">Room<\/span> with the schedule<\/p>\n\n\n\n<p class=\"wcblr-annc-stublink has-text-color has-jetbrains-mono-font-family wp-block-paragraph\" style=\"color:#e0a526;margin-top:24px;margin-bottom:0;font-size:13px;font-weight:700;letter-spacing:0.12em;text-transform:uppercase\"><a href=\"https:\/\/bengaluru.wordcamp.org\/2026\/session\/from-editorial-workflow-to-ai-discovery-making-wordpress-content-machine-readable-and-findable\/\">Session page<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wcblr-sec is-layout-flow wp-container-core-group-is-layout-feb47d4f wp-block-group-is-layout-flow\" style=\"margin-top:56px;margin-bottom:0\">\n<p class=\"wcblr-eyebrow has-text-color has-jetbrains-mono-font-family wp-block-paragraph\" style=\"color:#c8344b;margin-top:0;margin-bottom:18px;font-size:13px;letter-spacing:0.5px\">\/\/ the_speaker<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0;font-size:clamp(26.944px, 1.684rem + ((1vw - 3.2px) * 1.868), 46px);font-weight:400;letter-spacing:-0.01em;line-height:1.25\">About <em>Preetika<\/em><\/h2>\n\n\n\n<div class=\"wp-block-group wcblr-panel wcblr-annc-bio has-background has-border-color is-layout-flow wp-container-core-group-is-layout-1b7219d5 wp-block-group-is-layout-flow\" style=\"background-color:#fbf8f1;border-color:#dad5cd;border-width:1.5px;border-radius:16px;padding-top:32px;padding-right:36px;padding-bottom:32px;padding-left:36px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#4a3a2e;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.294), 17px);line-height:1.7\">A digital marketing leader with 13 years of experience across SEO, content, demand generation and AI-driven search. I work at the intersection of content, technology and discoverability, helping teams adapt editorial strategies for search engines, AI systems and evolving audiences.<\/p>\n\n\n\n<div class=\"wp-block-group wcblr-annc-linkrow is-layout-flow wp-container-core-group-is-layout-fe021fa7 wp-block-group-is-layout-flow\" style=\"margin-top:26px;margin-bottom:0\">\n<ul class=\"wp-block-social-links is-style-logos-only wcblr-annc-social is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/preetikathakur\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"wcblr-annc-profile has-text-color wp-block-paragraph\" style=\"color:#7a6757;margin-top:0;margin-bottom:0;font-size:14px\"><a href=\"https:\/\/bengaluru.wordcamp.org\/2026\/speaker\/preetika-thakur\/\">Speaker profile<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image wcblr-flourish\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/08\/rangoli-tile-golddeep.png?ssl=1\" alt=\"\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-background is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-95b8e76f wp-block-group-is-layout-flex\" style=\"border-radius:16px;background-color:#2a1d14;margin-top:56px;margin-bottom:0;padding-top:32px;padding-right:40px;padding-bottom:32px;padding-left:40px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-color has-display-font-family\" style=\"color:#f2ece0;margin-top:0;margin-bottom:8px;font-size:clamp(19.481px, 1.218rem + ((1vw - 3.2px) * 1.129), 31px);font-weight:500;line-height:1.05\">Hear Preetika <em style=\"font-style:italic;color:#e0a526\">in person<\/em><\/h3>\n\n\n\n<p class=\"has-text-color has-body-font-family wp-block-paragraph\" style=\"color:#a39c92;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.098), 15px);\">One ticket gets you every talk on the main day, lunch on both days, and a Contributor Day seat if you sign up for one.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons wcblr-hero-cta is-layout-flex wp-container-core-buttons-is-layout-bef50db0 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-hanken-grotesk-font-family has-custom-font-size wp-element-button\" href=\"https:\/\/bengaluru.wordcamp.org\/2026\/tickets\/\" style=\"border-radius:8px;color:#ffffff;background-color:#c8344b;padding-top:14px;padding-right:28px;padding-bottom:14px;padding-left:28px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.098), 15px);\">Grab tickets<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wcblr-annc-signoff has-text-color wp-block-paragraph\" style=\"color:#7a6757;margin-top:28px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.294), 17px);font-style:italic\">See you on the 22nd.<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Preetika Thakur (Digital Marketing) is speaking at WordCamp Bengaluru 2026 on \u201cFrom Editorial Workflow to AI Discovery: Making WordPress Content Machine-Readable and Findable\u201d.<\/p>\n","protected":false},"author":20620937,"featured_media":3199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[44],"tags":[],"class_list":["post-3201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speakers"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheRQg-PD","jetpack_featured_media_url":"https:\/\/i0.wp.com\/bengaluru.wordcamp.org\/2026\/files\/2026\/10\/wcblr-2026-speaker-announcement-preetika-thakur.jpg?fit=2400%2C1260&ssl=1","_links":{"self":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/posts\/3201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/20620937"}],"replies":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=3201"}],"version-history":[{"count":2,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/posts\/3201\/revisions"}],"predecessor-version":[{"id":3242,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/posts\/3201\/revisions\/3242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/media\/3199"}],"wp:attachment":[{"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=3201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/categories?post=3201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2026\/wp-json\/wp\/v2\/tags?post=3201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}