{"id":2963,"date":"2026-10-09T18:30:00","date_gmt":"2026-10-09T13:00:00","guid":{"rendered":"https:\/\/bengaluru.wordcamp.org\/2026\/?p=2963"},"modified":"2026-10-07T17:41:02","modified_gmt":"2026-10-07T12:11:02","slug":"speaker-gulshan-iyer","status":"publish","type":"post","link":"https:\/\/bengaluru.wordcamp.org\/2026\/speaker-gulshan-iyer\/","title":{"rendered":"Announcing our speaker: Gulshan Iyer"},"content":{"rendered":"\n
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Gulshan Iyer<\/strong> (Founder and CEO, Arbhu Enterprises) is speaking at WordCamp Bengaluru 2026 on \u201cTokens to Dollars: Building Tools that AutoSell\u201d<\/strong>, a 30-minute talk on Sunday 22 November.<\/p>\n\n\n\n

Most small-business sites stay open all night while the business behind them doesn’t. Gulshan shows how WordPress, AI and automation can capture an enquiry, qualify it, follow up and update the CRM, and bring the owner in only when a decision is needed.<\/p>\n\n\n\n

Read the full announcement for the session abstract and more about Gulshan.<\/p>\n<\/div>\n\n\n\n\n\n\n\n

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\"Gulshan<\/a><\/figure>\n\n\n\n

On stage \u00b7 <\/span>Day 2<\/strong> \u00b7 <\/span>22 Nov<\/p>\n<\/div>\n\n\n\n

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Speaker announcement \u00b7 <\/span>06<\/p>\n\n\n\n

Meet your speaker<\/p>\n\n\n\n

Gulshan Iyer<\/h2>\n\n\n\n

Founder and CEO<\/strong> \u00b7 <\/span>Arbhu Enterprises<\/p>\n\n\n\n

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When<\/span> Sunday 22 November, the main day<\/p>\n\n\n\n

Where<\/span> St. Joseph’s Boys’ High School<\/a> on Museum Road<\/p>\n\n\n\n

Time<\/span> goes up with the schedule<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\/\/ the_session<\/p>\n\n\n\n

Tokens to Dollars: Building Tools that AutoSell<\/h2>\n\n\n\n
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Most small-business websites are open 24\/7, but the business behind them is not. When a prospect visits at night, submits an enquiry, or requests a quote, the site often does nothing until someone notices the notification. By then, the opportunity may already be gone. This talk shows how to build one connected WordPress-and-AI system that keeps the commercial engine moving: capturing intent, understanding enquiries, qualifying leads, responding with context, following up, updating the CRM, and bringing the owner in only when human judgement or a buying decision is needed. Using a real-world B2B export workflow as the model, the session will show WordPress as the owned front door, AI as the first-response and qualification layer, and automation as the connective tissue between content, forms, messaging, CRM, and calendars. The focus is not on stacking tools or launching another generic chatbot. It is on designing a system with a clear path from visitor to customer, sensible guardrails, measurable conversion points, and controlled AI spend.<\/p>\n\n\n\n

From Gulshan’s session abstract \u00b7 <\/span>read the rest<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Your ticket to it<\/p>\n\n\n\n

Format<\/span> Talk<\/p>\n\n\n\n

Length<\/span> 30 minutes<\/p>\n\n\n\n

Day<\/span> Sun 22 Nov<\/p>\n\n\n\n

Room<\/span> with the schedule<\/p>\n\n\n\n

Session page<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\/\/ the_speaker<\/p>\n\n\n\n

About Gulshan<\/em><\/h2>\n\n\n\n
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Gulshan Iyer is the founder and CEO of Arbhu Enterprises, a Bengaluru-based export business serving global buyers with Indian products. Since 2018, he has built and tested practical systems for lead generation, qualification, and follow-up using WordPress, automation, and AI. He also advises founders on AI-driven marketing and sales workflows.<\/p>\n\n\n\n

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