{"id":2955,"date":"2026-10-07T18:30:00","date_gmt":"2026-10-07T13:00:00","guid":{"rendered":"https:\/\/bengaluru.wordcamp.org\/2026\/?p=2955"},"modified":"2026-10-07T17:40:50","modified_gmt":"2026-10-07T12:10:50","slug":"speaker-ajay-m-aravind","status":"publish","type":"post","link":"https:\/\/bengaluru.wordcamp.org\/2026\/speaker-ajay-m-aravind\/","title":{"rendered":"Announcing our speaker: Ajay M Aravind"},"content":{"rendered":"\n
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Ajay M Aravind<\/strong> (Founder and CEO, Midnay) is speaking at WordCamp Bengaluru 2026 on \u201cSame Work, Same Quality, Different Response\u201d<\/strong>, a 30-minute talk on Sunday 22 November.<\/p>\n\n\n\n

Two clients got the same work to the same standard. One renewed, one didn’t. Ajay explains the five buckets client work falls into, and why sorting them at intake beats finding out at renewal.<\/p>\n\n\n\n

Read the full announcement for the session abstract and more about Ajay.<\/p>\n<\/div>\n\n\n\n\n\n\n\n

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\"Ajay<\/a><\/figure>\n\n\n\n

On stage \u00b7 <\/span>Day 2<\/strong> \u00b7 <\/span>22 Nov<\/p>\n<\/div>\n\n\n\n

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Speaker announcement \u00b7 <\/span>02<\/p>\n\n\n\n

Meet your speaker<\/p>\n\n\n\n

Ajay M Aravind<\/h2>\n\n\n\n

Founder and CEO<\/strong> \u00b7 <\/span>Midnay<\/p>\n\n\n\n

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When<\/span> Sunday 22 November, the main day<\/p>\n\n\n\n

Where<\/span> St. Joseph’s Boys’ High School<\/a> on Museum Road<\/p>\n\n\n\n

Time<\/span> goes up with the schedule<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\/\/ the_session<\/p>\n\n\n\n

Same Work, Same Quality, Different Response<\/h2>\n\n\n\n
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Two clients on the same service, from the same team, to the same standard. One renewed. One didn’t. The easy explanation was that the second client was difficult \u2014 until we looked properly and found we’d been delivering the wrong kind of value, very well.<\/p>\n\n\n\n

Client work falls into five buckets: revenue, efficiency, risk, retention, and foundation. The bucket isn’t about what you build. It’s about what the client is quietly measuring while you build it. Two clients can ask for identical work and judge it against completely different outcomes, and if you haven’t sorted that at intake, you find out at renewal.<\/p>\n\n\n\n

From Ajay’s session abstract \u00b7 <\/span>read the rest<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Your ticket to it<\/p>\n\n\n\n

Format<\/span> Talk<\/p>\n\n\n\n

Length<\/span> 30 minutes<\/p>\n\n\n\n

Day<\/span> Sun 22 Nov<\/p>\n\n\n\n

Room<\/span> with the schedule<\/p>\n\n\n\n

Session page<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\/\/ the_speaker<\/p>\n\n\n\n

About Ajay<\/em><\/h2>\n\n\n\n
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Ajay M Aravind runs Midnay, a web agency building healthy platforms for publishers and enterprises. Eighteen years in WordPress, twelve as an agency owner \u2014 long enough to learn that good work and a happy client are two separate problems. He organises WP Future Conclave and WordCamp Kerala.<\/p>\n\n\n\n

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