{"id":2568,"date":"2025-08-21T22:09:02","date_gmt":"2025-08-21T16:39:02","guid":{"rendered":"https:\/\/bengaluru.wordcamp.org\/2025\/?p=2568"},"modified":"2025-08-21T22:09:02","modified_gmt":"2025-08-21T16:39:02","slug":"designing-conversion-focused-landing-pages-with-gutenberg","status":"publish","type":"post","link":"https:\/\/bengaluru.wordcamp.org\/2025\/designing-conversion-focused-landing-pages-with-gutenberg\/","title":{"rendered":"Designing Conversion – Focused Landing Pages with Gutenberg"},"content":{"rendered":"\n

Introducing our next Speaker \u2013 Archanadevi A<\/h2>\n\n\n\n

Archanadevi is a Senior Engineer with over 14 years of expertise in software development, with a primary focus on magazine and newspaper migrations, redesigns, and digital publishing transformations. She has led and contributed to multiple large-scale projects involving content-heavy platforms, helping media brands modernize their digital presence while ensuring performance, scalability, and seamless user experience.<\/p>\n\n\n\n

Her work centers around building solutions that balance editorial flexibility with technical robustness, particularly during high-impact redesigns and platform shifts. While she has also contributed to ERP-based application development earlier in her career, her core strength lies in the publishing domain \u2014 where design, performance, and content strategy converge.<\/p>\n\n\n\n

Outside of tech, Archanadevi channels her creativity into music and painting \u2014 passions that bring a unique artistic lens to her work across digital and traditional mediums.<\/p>\n\n\n\n

Session Name<\/h3>\n\n\n\n

Designing Conversion – Focused Landing Pages with Gutenberg<\/a><\/p>\n\n\n\n

Session Description<\/h3>\n\n\n\n

Build Beautiful, Fast, and Effective Pages Turning Visitors into Customers Using WordPress\u2019s Native Block Editor<\/p>\n\n\n\n

This talk shall shed light on the philosophy behind business development. You shall walk through a journey of closing a potential leads through various strategies and what it means for every type of lead, big or small. The talk shall also cover the learnings as a business and marketing person and what problem might arise in the journey and how to tackle them.<\/p>\n","protected":false},"excerpt":{"rendered":"

Introducing our next Speaker \u2013 Archanadevi A Archanadevi is a Senior Engineer with over 14 years of expertise in software development, with a primary focus on magazine and newspaper migrations, redesigns, and digital publishing transformations. She has led and contributed to multiple large-scale projects involving content-heavy platforms, helping media brands modernize their digital presence while […]<\/p>\n","protected":false},"author":17666623,"featured_media":2606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates"],"jetpack_featured_media_url":"https:\/\/bengaluru.wordcamp.org\/2025\/files\/2025\/08\/Archanadevi-WCBLR2025.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/posts\/2568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/17666623"}],"replies":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/comments?post=2568"}],"version-history":[{"count":1,"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/posts\/2568\/revisions"}],"predecessor-version":[{"id":2569,"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/posts\/2568\/revisions\/2569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/media\/2606"}],"wp:attachment":[{"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=2568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/categories?post=2568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2025\/wp-json\/wp\/v2\/tags?post=2568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}