Content is King, But Context is God: How intent-based Marketing can Change Your Business?

Not all clicks are created equal; some are just looking, others are ready to act. In this session, we’ll explore how to shape your content strategy around what users need in the moment they land on your site. You’ll learn how to read between the lines of a search query, map content to real decision stages, and stop wasting effort on content that doesn’t connect. Whether you’re writing for readers, ranking for Google, or converting leads, this talk will give you a clearer way to think, write, and publish.