Introducing our next Speaker – Archanadevi A
Archanadevi is a Senior Engineer with over 14 years of expertise in software development, with a primary focus on magazine and newspaper migrations, redesigns, and digital publishing transformations. She has led and contributed to multiple large-scale projects involving content-heavy platforms, helping media brands modernize their digital presence while ensuring performance, scalability, and seamless user experience.
Her work centers around building solutions that balance editorial flexibility with technical robustness, particularly during high-impact redesigns and platform shifts. While she has also contributed to ERP-based application development earlier in her career, her core strength lies in the publishing domain — where design, performance, and content strategy converge.
Outside of tech, Archanadevi channels her creativity into music and painting — passions that bring a unique artistic lens to her work across digital and traditional mediums.
Session Name
Designing Conversion – Focused Landing Pages with Gutenberg
Session Description
Build Beautiful, Fast, and Effective Pages Turning Visitors into Customers Using WordPress’s Native Block Editor
This talk shall shed light on the philosophy behind business development. You shall walk through a journey of closing a potential leads through various strategies and what it means for every type of lead, big or small. The talk shall also cover the learnings as a business and marketing person and what problem might arise in the journey and how to tackle them.
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