Content is King, But Context is God: How intent-based Marketing can Change Your Business?

I have over a decade of experience in content creation and management, specializing in writing engaging blogs, landing pages, website bios, and technical documents tailored to diverse audiences.

Currently, I am working as a Content Specialist at miniOrange, focusing on developing impactful content strategies that align with business goals while connecting with readers effectively.

I actively contribute to the WordPress community by creating educational resources and enhancing plugin documentation, empowering users to understand better and make the most of WordPress solutions.

Content is King, But Context is God: How intent-based Marketing can Change Your Business?

Not all clicks are created equal; some are just looking, others are ready to act. In this session, we’ll explore how to shape your content strategy around what users need in the moment they land on your site. You’ll learn how to read between the lines of a search query, map content to real decision stages, and stop wasting effort on content that doesn’t connect. Whether you’re writing for readers, ranking for Google, or converting leads, this talk will give you a clearer way to think, write, and publish.

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