{"id":1021,"date":"2023-06-22T02:07:57","date_gmt":"2023-06-21T20:37:57","guid":{"rendered":"https:\/\/bengaluru.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=1021"},"modified":"2023-08-02T14:06:28","modified_gmt":"2023-08-02T08:36:28","slug":"emotional-marketing-the-next-element-for-your-wordpress-business-to-pursuit-your-competitor","status":"publish","type":"wcb_session","link":"https:\/\/bengaluru.wordcamp.org\/2023\/session\/emotional-marketing-the-next-element-for-your-wordpress-business-to-pursuit-your-competitor\/","title":{"rendered":"Emotional Marketing: The next element for your WordPress business to pursuit your Competitor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When you want to attract visitors towards your WordPress product (themes, plugins) \/service (development, design, maintenance, security) you often find that people forget with the time. But if you instil emotions in your marketing campaigns that want to connect or like to share\/remember always. Spice up your content with client stories, milestones, vision, behind-the-scenes, things you\/your team is working on but through added flavours of emotions and you see the results.<br>\nSumant intends here to encourage businesses to use emotional marketing as a tool to scale-up their reach where people love to interact even if it is your newly launched theme, plugin or any service of WordPress you intend to offer.<br>\nPost Covid-19 people love emotional content to retain themselves for getting inspired to work for betterment, in that case emotional marketing does wonders.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/bengaluru.wordcamp.org\/2023\/speaker\/sumant-lohar\/\">Sumant Lohar<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>When you want to attract visitors towards your WordPress product (themes, plugins) \/service (development, design, maintenance, security) you often find that people forget with the time. But if you instil emotions in your marketing campaigns that want to connect or like to share\/remember always. Spice up your content with client stories, milestones, vision, behind-the-scenes, things [&hellip;]<\/p>\n","protected":false},"author":15340321,"featured_media":2074,"template":"","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1690610400,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/18vmOT_F_t5qc1twrDRvGjE1CopvOUUsO\/view?usp=drive_link","_wcpt_session_video":"","_wcpt_speaker_id":[1018],"footnotes":""},"session_track":[1079859],"session_category":[1079851],"class_list":["post-1021","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-2-design-thinking-lab","wcb_session_category-lightning-talk"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"July 29, 2023","time":"11:30 AM"},"session_speakers":[{"id":"1018","slug":"sumant-lohar","name":"Sumant Lohar","link":"https:\/\/bengaluru.wordcamp.org\/2023\/speaker\/sumant-lohar\/"}],"session_cats_rendered":"Lightning talk","_links":{"self":[{"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1021\/revisions"}],"predecessor-version":[{"id":1888,"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1021\/revisions\/1888"}],"speakers":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/1018"}],"author":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/sumantlohar"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/media\/2074"}],"wp:attachment":[{"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=1021"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=1021"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bengaluru.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=1021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}