The WordCamp Bengaluru 2023 Organizing Team is pleased to announce Sumant Lohar as a speaker who will be speaking on Emotional Marketing: The next element for your WordPress business to pursuit your Competitor.
Sumant Lohar is a podcaster at WPVaat (inspired by Matt a local language – Gujarati podcast channel having listeners 500+ count across the world) dedicated to WordPress Community from Ahmedabad & The Edible Content which talks about content challenges within different industries around the globe. Sumant is a tech blogger, content consultant & social media strategist for many organizations, startups, and individuals around the world. Sumant provides solutions to businesses with personal branding and podcasting. WordPress has always been motivated to get better with time and help community members. Sumant’s journey with WordPress started in the year 2017 as a volunteer, organizer to speaker at various WordPress conferences across the globe including WordFest Live, GoDaddy EMEA meetup, WordCamp India, and WordSesh.
In his session;
When you want to attract visitors towards your WordPress product (themes, plugins) /service (development, design, maintenance, security) you often find that people forget with the time. But if you instil emotions in your marketing campaigns that want to connect or like to share/remember always. Spice up your content with client stories, milestones, vision, behind-the-scenes, things you/your team is working on but through added flavours of emotions and you see the results.
Sumant intends here to encourage businesses to use emotional marketing as a tool to scale-up their reach where people love to interact even if it is your newly launched theme, plugin or any service of WordPress you intend to offer.
Post Covid-19 people love emotional content to retain themselves for getting inspired to work for betterment, in that case emotional marketing does wonders.
Book your ticket to join us on 29th July 2023.