Intellectual property refers to the legal rights granted to the creators or owners of original works, such as inventions, literary and artistic works, symbols, names, images, and designs. Using intellectual property in content marketing provides a range of advantages, and content creators should carefully evaluate the advantages and disadvantages to maximize the value and impact of their marketing efforts.
Contents:
• Intellectual property rights – Introduction
• Intellectual property rights (IPRs) in the Content Marketing
• How to use existing forms of IPR in establishing a web-presence for your business
• Do’s and dont’s in establishing your webpresence
• Analysis of Trademarks and Copy Rights in Content Marketing
• Copyright and Content Disputes – Protection/Remedy
• Q&A